Always discovered that “94% of girls believe they can achieve their dreams, while only 20% of women actually do**”. Once they reach puberty they lose confidence in themselves, which leads them to unintentionally limit their aspirations. They suddenly think there are things they can and things they cannot do.
In this Social experiment by Always, we capture the boundless spirit little girls have as opposed to the doubt instilled after puberty. The film reminds us that becoming a woman should never stop you from believing that #GirlsCan